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Monday, 4:00 – 5:00 p.m.
At a time when it seems the entire world is banging the drum for on-screen publishing, it's critical that we stop and consider: Is digital the better choice? How are our experiences and reactions different when we read the same content in printed ink on paper versus on our phones or tablets?
In a 2009 study using scans to measure how people respond to print vs online communication, it became clear that print leaves a “deeper footprint” in the brain. And in study after study, whether it’s consumer preference, trust, privacy, response, recall, or one of many other measures, print comes out on top.
This highly visual and inspiring presentation is chock-full of ideas, strategies and print “eye candy” for attendees who operate on either end of the budget spectrum.
Communication and the neuroscience of touch
Brains are built to respond to touch. (More than half the brain is devoted to processing sensory experience, and much of that receptivity focuses on touch);
What we touch shapes what we feel, influencing perceptions both consciously and subconsciously about people, situations, companies and brands; and,
Tactile communications like paper cause people to exhibit a sense of ownership of the objects they read about, influencing buying decisions.
Proven techniques for leveraging technology with print