You are here:Home/Thunder: Driving Your Audience with Continuous Content
Monday, 10:15 – 10:45 am
Maybe you’ve been in charge of moving a client’s print publication to digital. Sure. But did you also have to figure out how to convert it from a print quarterly to a continuously-published mobile app? And was the client an American professional basketball team in the NBA? That was the challenge faced by 6D Global's Kat Topaz and Scott Landis. They’ll recount the story and what they learned in helping the Oklahoma City Thunder basketball franchise talk to its audience where they lived, every day, on their tablets and smartphones.