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Tuesday, 11:30 am – 12:00 pm
From web browsing and ebooks to retail shopping and promotional billing statements, people today expect their experiences to be peppered with personalization and elements that are relevant to them. "One-size fits all" communications are overlooked and dismissed with the rest of the noise. The question is, how can you move from building static designs to something that can speak on a one-to-one personal basis, to lots of people, all at once? Well, I'm here to tell you what you need to know!